Editor’s Note: A significant part of the GWA Grows blog mission is to help members know and appreciate each other. In addition to the writers, speakers, and other freelance communicators, GWA is fortunate to have a variety of trade members who are also financial sponsors. Occasionally we will be featuring one of those organizations to learn how GWA members can benefit from this mutual relationship. First up is St. Lynn’s Press.
By Katie Elzer-Peters
Last month I had a candid chat with Paul Kelly, publisher of St. Lynn’s Press. We talked about what it means to be an author in the current book landscape. Paul has worked in the publishing industry for 35 years. He began his career working for a large, big-name publisher in San Francisco. “Our process was very laborious. There were many, many layers to the projects,” he noted. The unwieldy bureaucracy he saw made a lasting impression on him. “I thought ‘If I ever start a publishing house, I want to make everything as simple as possible.’ That’s what we do at St. Lynn’s.”
St. Lynn’s produces books with distinctive topics targeted to highlight specific audiences. The books they publish are designed in terms of trim size/design and content to be equally at home in bookstores as they are in a botanical garden or gift shop. This forethought for marketing potential means St. Lynn’s distribution opportunities are greater than for a typical gardening book.
Continue reading “The Practice of Publishing: Interview with Paul Kelly of St. Lynn’s Press”