Sure-Fire Ways to Write a Great Headline

By Kathy Jentz

This blog post gives me the chance to tell my favorite joke:

Have you heard about the new corduroy pillows?

They are making headlines across the nation!

Have you ever finished an article and then been stumped as to how to title it? Whether you are writing a headline for a new blog post or your company newsletter, the basic principles of good headline writing will help you capture and pull in readers.

Headline writing skills only get better with practice and it always helps to brainstorm with colleagues or friends to try a few different ones to get your creative juices flowing. Next time you post to Facebook or write a Tweet, think about shaping it as a headline and I bet you see increased engagement and response for your efforts.

Please join me on Thursday for my GardenComm webinar (nonmembers welcome too!). I’ll share 7 easy methods for writing great headlines, we’ll do some writing exercises, and work on a few photo captions as well. Register at – https://gardencomm.org/GardenComm-Events-Webinars.

Meet the Author

Kathy Jentz is the Editor/Publisher of Washington Gardener Magazine, the publication for Mid-Atlantic home gardeners.  She blogs at https://washingtongardener.blogspot.com/.

“Cultivating Columbus” Regional Meeting on July 12 Highlights a Horticulture Hotbed

by Teresa Woodard

Join us in Columbus, Ohio, on July 12 for a  GardenComm regional meeting and tour of this horticulture hotbed of Ohio. Then take advantage of the opportunity to attend the Cultivate 2019 Show, July 13-15 (requires separate registration).

The regional meeting’s tour will begin at Sunny Meadows Flower Farm where slow flower movement pioneers Gretel and Steve Adams will share the story behind their successful urban flower farm that has become a national model for specialty cut flower growers.

Next, we’ll tour the private English style estate garden of Cherie Lucks who has led many city and statewide beautification efforts in Columbus.

For lunch, we’ll meet at the education pavilion beside the new nature-engaging children’s garden at Franklin Park Conservatory. After lunch, we’ll tour the children’s garden then head to Stump Plants flagship store for some houseplant shopping. This highly curated plant store chain now has four locations in Columbus, Cleveland and Philadelphia.

In the afternoon, we will visit Chadwick Arboretum at The Ohio State University to tour the learning gardens with the Steven Still Perennial Garden designed by Adrian Bloom, the university’s trial gardens, an award-winning horticulture therapy garden, and a green roof.

We will finish up the day with an appetizer reception at Groovy Plants Ranch, a nursery and retail store in an old school house.  Our hosts Jared and Liz Hughes have an amazing collection of succulents and unusual plants. Plus, Jared will have plenty of his newly introduced Canary Wings Begonia.

For more information and registration, click here!

(A note from GardenComm blog coodinator, Carol Michel. When I saw the schedule for this event, I signed up right away. Teresa has organized a great one-day event! I feel certain it will be a full-house and a lot of fun.  I look forward to seeing many  people in Columbus.  If you can’t make it to Ohio in July, check out other regional meetings in Connecticut on June 6 and Minnesota on July 26-27.)

Meet the Author

Teresa is a garden writer and field editor based in Columbus, Ohio. You’ll find her work in Country Gardens, Better Homes & Gardens, Midwest Living Magazine, Ohio Magazine and Columbus Monthly. She also serves on the board at Highland Youth Garden in Columbus and as a judge with America in Bloom. She blogs with two other garden writers at www.heartland-gardening.com.