Speaker Spotlight: C.L. Fornari

C.L. Fornari, The Garden Lady, recalls that as a young adult all she ever wanted to do was “to go in the studio and make stuff. I was a gardener from college on, so it was only natural that the subject of much of my artwork was plants and gardens.”

She has worked as a garden communicator since 1995 “when The Force pulled me out of the art studio and into garden writing. After my first book (The Cape Cod Garden) was published, the promotion led me to speaking, and ultimately to my radio program, podcasting and seven more books.”

When asked what the first garden-related experience she could remember was, C. L. said, “I was blessed to grow up as a free-range child. At that time, children were pushed outside and told not to come back in until it was mealtime. We made our fun in the natural world. I ate flowers without knowing what was edible. We constructed forts out of sticks in the woods, and spent hours up in trees. In second grade, my friend and I took empty flower pots from behind the garage of our rented house, filled them with dirt, and then scampered around the neighborhood picking flowers out of other people’s gardens. We stuck those stems in the dirt and then sold them as potted plants, door to door, often to the same people who we’d stolen them from. Fortunately, in the years since, I’ve learned about the importance of both root systems and ethics.”

The one piece of advice she would give to a new gardener is “View each experience with a plant as a grand adventure, and do it for joy.” But more appropriately for this talk: “If I could give one piece of advice to a new speaker, I would tell them to craft your talks out loud, not by writing them. Then practice out loud, many times.”

If you’re a plant or garden expert, chances are you’ll be called upon to speak in front of people. Speaking will sell your books and add to your bottom line, and the best way to build a speaking business is to polish your presentation skills. This seminar will talk about a few key ways you can improve what you do at the podium (in person or virtual) and give you a checklist of ways to promote yourself as a speaker. From practice to pricing, join C.L. Fornari as we unpack the business of speaking. Her presentation, “Building a Speaking Business – In Person and Virtually,” runs from 2 to 3 pm on Friday, August 13.  

Click here to learn more and register for the conference.

Author: GardenComm

GardenComm, formerly known as GWA: the Association for Garden Communicators, provides leadership and opportunities for education, recognition, career development and a forum for diverse interactions for professionals in the field of gardening communication. GardenComm members includes book authors, bloggers, staff editors, syndicated columnists, free-lance writers, photographers, speakers, landscape designers, television and radio personalities, consultants, publishers, extension service agents and more. No other organization in the industry has as much contact with the buying public as GardenComm members.

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